Privacy Policy First Impression Realty Effective Date: January 21, 2026
First Impression Realty of SWFL ("we," "us," or "our"), located at 1633 Cape Coral Pkwy E, Suite A, Cape Coral, FL 33904, operates the website https://firstimpressionrealty.com (the "Site") and provides real estate services specializing in high-end property buying, selling, and investing in Southwest Florida and other desirable locations (including Cape Coral, Bonita Springs, Naples, Miami, Palm Beach, and Sarasota).
We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Site, contact us, request information about properties, or engage with our real estate services.
1. Information We Collect We may collect the following types of information:
Personal Information: Name, email address, phone number, mailing address, property preferences, financial details (if provided for pre-qualification or offers), and any other information you voluntarily provide when submitting inquiries, contact forms, property search requests, or communicating with us (e.g., via phone, email, or our contact form at https://search.firstimpressionrealty.com/idx/contact).
Mobile Phone Numbers and Consent Data: If you provide your phone number and consent to receive communications (including SMS/text messages for property alerts, appointment scheduling, market updates, or promotional offers).
Usage and Device Information: IP address, browser type, operating system, pages visited, time spent on the Site, referral sources, and interaction data collected via cookies, web beacons, analytics tools (e.g., Google Analytics), or similar technologies.
Property-Related Data: Details about properties you're interested in, search criteria, or transaction information shared during the real estate process.
We do not collect sensitive personal information (e.g., Social Security numbers, financial account details) unless necessary for a specific transaction and with your explicit consent.
2. How We Use Your Information We use your information to:
Respond to inquiries, provide property information, schedule viewings or consultations, and facilitate buying, selling, or investing in real estate.
Send transactional communications, such as appointment confirmations, reminders, property status updates, or closing details.
If you have consented, send SMS/text messages or other notifications about new listings, market insights, open houses, exclusive opportunities, or promotional content. Message frequency varies; message and data rates may apply.
Improve our Site, services, and user experience (e.g., via analytics).
Comply with legal obligations, prevent fraud, enforce agreements, or protect our rights and safety.
Market our services to you (only with your consent where required).
3. SMS/Text Messaging Program If you provide your mobile phone number and explicitly consent (e.g., via a checkbox on our contact form, during a phone conversation, or other method), you agree to receive text messages from First Impression Realty. Examples include:
Transactional messages: Property alerts, showing reminders, offer updates, or closing notifications.
Promotional/marketing messages: New listings, market reports, events, or special offers (only with your express written consent).
You can opt out at any time by replying STOP to any text message. Reply HELP for assistance or contact us directly. After opting out, you will receive a confirmation and no further promotional messages (transactional messages may continue only as needed for active transactions). For details, see our Terms of Service.
4. Sharing of Your Information We do not sell your personal information. We may share information with:
Real estate professionals, agents, brokers, title companies, lenders, inspectors, or other service providers involved in your transaction (with your consent or as necessary to provide services).
Third-party service providers (e.g., website hosting, analytics, email/SMS platforms, CRM tools) who assist us and are contractually obligated to protect your data.
As required by law, in response to legal processes, to protect rights/safety, or in connection with a business transfer (e.g., merger or sale).
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.
Mobile information (including phone numbers and SMS opt-in/consent data) will not be shared with any third parties or affiliates for marketing or promotional purposes. This excludes sharing text messaging originator opt-in data and consent solely as necessary for the operation and delivery of our SMS program, and such data will not be shared with third parties for unrelated purposes.
5. Cookies and Tracking Technologies We use cookies and similar technologies to enhance functionality, analyze usage, and deliver personalized content. You can manage cookie preferences through your browser settings. For more details, see our cookie notice (if implemented) or contact us.
6. Data Security We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no internet transmission or storage method is completely secure.
7. Your Rights and Choices You may request access to, correction of, deletion of, or restriction on your personal information by contacting us. Depending on your location (e.g., under CCPA for California residents or other state laws), you may have additional rights, such as opting out of certain data sales/sharing. We will respond in accordance with applicable laws. To opt out of marketing communications, use the unsubscribe links, reply STOP to texts, or contact us.
8. Children's Privacy Our Site and services are not directed to children under 13 (or 16 in some jurisdictions). We do not knowingly collect personal information from children. If we learn we have collected such data, we will delete it promptly.
9. International Users The Site is hosted in the United States. If you access it from outside the U.S., your information may be transferred to and processed in the U.S., where privacy laws may differ.
10. Changes to This Privacy Policy We may update this policy from time to time. Changes will be posted here with a revised effective date. Continued use of the Site after changes constitutes acceptance.
11. Contact Us For questions, requests, or concerns about this Privacy Policy: First Impression Realty of SWFL 1633 Cape Coral Pkwy E, Suite A Cape Coral, FL 33904 Phone: (239) 422-7555 Email: [email protected]
By using our Site or providing information to us, you agree to the terms of this Privacy Policy.
